12 Best SEO Tools for Startups
The increasing demand for digital marketing and the importance of improving online ranking and reputation have become more prominent. Businesses of all types require effective SEO approaches and strategies to attract customers through search engines. Explore our compilation of top-notch SEO tools that can enhance your organic rankings and result in immediate marketing benefits.
Google Search Console
Google Search Console offers a range of tools to enhance your visibility in search engine results pages (SERPs) for the specific keywords and phrases that your target audience is searching for. Whether you are a business owner or an SEO professional, Search Console can assist you in conducting a comprehensive SEO analysis or updating your current strategy with new keywords. This tool effectively monitors, troubleshoots, and optimizes your website, without requiring any coding knowledge.
Key Features
Performance tracking, indexing status monitoring, URL inspection tool, mobile usability analysis, sitemap submission, security issue alerts, manual actions notifications, structured data validation, search appearance insights, HTML improvements suggestionsPricing
Free
Google Analytics
Google Analytics is a valuable analytics tool for marketers to monitor impressions, assess the return on investment (ROI) of their paid campaigns, and identify the primary traffic sources. It enables effective allocation of marketing and growth resources. This platform is specifically optimized for tracking data on websites, web applications, and e-commerce stores.
Key Features
Real-time data tracking, audience segmentation, conversion tracking, e-commerce tracking, customizable dashboards, goal tracking, behavior flow analysis, mobile app analyticsPricing
Free
Seolizer
Seolyzer is an SEO tool that offers free site crawling, log analysis, and insights on how search engines, such as Google, perceive your website. By extracting data from your server's log files, Seolyzer generates SEO key performance indicators (KPIs) and provides information on error codes, redirects, and page speed performance.
Key Features
Comprehensive website analysis, keyword research and optimization, competitor analysis, on-page SEO optimization, backlink analysis, rank tracking, site speed analysisPricing
Free
Seobility
Seobility offers a complimentary SEO-checker software that evaluates your website's adherence to current SEO standards. By inputting your URL, you can receive an analysis of your site and recommendations for optimizing it. Along with a comprehensive SEO audit, you'll have access to 1,000 subpage audits, email reports and alerts, and keyword monitoring.
Key Features
On-page SEO analysis, backlink analysis, keyword monitoring, competitor analysis, website optimization recommendations, rank tracking, site auditingPricing
Free
Ahrefs
Ahrefs is a highly sophisticated SEO tool that analyzes the properties of your website and generates detailed profiles of keywords, links, and rankings, enabling you to make informed decisions regarding your content
Key Features
Keyword research, backlink analysis, competitor analysis, site audit and optimization, rank tracking, content research and analysis, social media monitoring, SEO reporting and analyticsPricing
Seven-day trial for $7, then from $99 per month
Semrush
SEMrush provides a comprehensive dashboard for analyzing domain performance and specific page metrics. The SEO Toolkit is one of the many resources offered by SEMrush. The Toolkit enables users to monitor the progress of a website's visibility over time, identify keyword rankings, determine page ranks for specific keywords, and access monthly search volume data for those keywords
Key Features
Keyword research, competitor analysis, backlink analysis, site audit, rank tracking, content optimization. PPC (pay-per-click) advertising analysisPricing
From $119.95 per month
Sitechecker
Sitechecker is a powerful tool for conducting SEO site audits and identifying ways to boost organic search traffic. It automates website performance monitoring, promptly detects errors, and identifies areas for improvement.
Key Features
Website SEO analysis, on-page SEO optimization, backlink analysis, competitor analysis, keyword research, rank trackingPricing
Free 7-day trial. Paid plans start from $49 per month
The Moz Pro is a SEO tool for improving your business' search ranking. With a range of research tools, Moz provides subscribers with the necessary resources to identify SEO opportunities, track growth, generate reports, and optimize their efforts.
Key Features
Keyword research and analysis, site crawl and audit, backlink analysis, rank tracking, on-page optimization, competitor research, link building opportunities, customizable reportingPricing
Free 30-day trial. Paid plans start from $99 per month
SE Ranking
SE Ranking is a SEO tool that evaluates the condition and efficiency of websites, keyword rankings, and traffic. It additionally offers valuable competitor analysis, enabling a deeper understanding of the SEO environment and the ability to adapt marketing strategies accordingly. With SE Ranking being a white label SEO tool, users can create customized SEO reports with branding and personalization features.
Key Features
Backlink monitoring, social media management, on-page SEO checker, white-label reporting, local SEO tools, keyword suggestion tool, website traffic analysis, keyword rank trackingPricing
From $39.20 per month
Serpstat
Serpstat, a comprehensive search tool, is utilized by a global user base of 250,000 individuals to enhance their online search performance. By offering functionalities such as keyword research, backlink analysis, rank tracking, and site auditing, Serpstat enables users to optimize their search endeavors and maximize their website's traffic and visibility.
Key Features
Keyword research and analysis, competitor analysis, backlink analysis, rank tracking, site audit and on-page optimization, PPC analysis and optimization, content marketing ideation and analysis, keyword clustering and grouping, API access for integration with other tools, white-label reportingPricing
From $59 per month
Screaming Frog
Created with the SEO-oriented in mind, this software scans the designated websites and analyzes the URLs for prevalent SEO problems. By streamlining and accelerating what would otherwise be a laborious task, especially for extensive websites, this program saves significant time and effort. (Manually assessing the same URLs could consume hours or even days.
Key Features
Website crawling and analysis, SEO audit and analysis, page-level SEO insights, broken link identification, duplicate content detection, XML sitemap generation, custom extraction of dataPricing
Free or a one year license for $149.00 per year
SpyFu
SpyFu is a SEO tool that rivals Google Ads in keyword research. It not only assists in keyword research but also aids in competitive research for PPC and SEO. Additionally, it enables the creation of personalized lists and domains. This tool is beneficial for increasing traffic to Google Ads campaigns and websites. It allows users to monitor both paid and organic rankings on popular search engines like Google, Bing, and Yahoo. Moreover, it provides dependable and precise contact details for potential leads.